How to Make a YouTube Channel Trailer — 6 Step Checklist

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My summary of the video follows after it as it relates to my own YouTube channel.

Points Sean and Benji Make About a Trailer

They recommend the trailer be less than 2 minutes long.

• if not a subscriber, sees the trailer
• if a subscriber, doesn't see the trailer

The 6 Step Checklist

1. Start with the qualifying question.
   Mine:
   Do you want how-to's about software and hardware that are:
   
   • clear
   • audible
   • don't skip steps
   • understandable
   • detailed
   and be happy using them?
2. Introduce yourself and build credibility.
   Mine:
   1. 40 years of software/hardware experience - from when a portable computer was a luggable 18lbs/8.2kg to today's laptops weighing a few pounds ~ about 4lbs/2kgs
   2. it took me 9 years - from 1974-1983 - to get my 3 year B.Sc. in Math
   3. I dropped/failed out of university twice before I got my sheepskin
   4. over those 40 years I've been through 5 major changes in software development and huge improvements in hardware and communication and the rise of the Internet:
      1. programming on MS-DOS - character-based - computers in the 1980s
      2. Windows programming in the 90s & 2000s - GUI - Graphic User Interface
      3. website development starting mid-90s - static pages
      4. web 2.0 with better browser programming with database access
      5. HTML5/CSS3/Javascript standardizes and mobile development becomes the norm the last few years
   5. I've been bankrupt once
   6. I've been fired from 3 programming jobs
   7. I've walked out of job interviews because the interviewer didn't know what they were talking about - one guy called HTML a programming language
3. Show - don't just tell.
   You want/need to entertain your visitor.
   You don't want to be just a talking head.
   Show people clips of what they may expect:
   Mine:
   
   1. how to buy used laptops - freegeektoronto's laptops for sale
   2. how to design user interfaces - theBay.com vs jockey.com
   3. how to fix a sick laptop - show sick laptop
   4. how to add more email addresses to your domain
   5. how to setup a home office
           standing desk - ripoff - get up and move
           I like a messy desk
           don't hide cables
   6. how to install and setup Bluefish text editor
4. State your value proposition.
   Mine:
   posting how-to's
   opinions - why Apple has 1% of the desktop market today instead of 100%
   

   When will I post videos?
   When time allows?

   Subscribe so you will be told when the next video is available.

5. Share your "why".
   Why are you doing a YouTube channel?
   Mine:
   Because so many online how-to's are so full of ads you can't tell the real stuff from the garbage.
   

   I want to make clean videos - as Sgt. Joe Friday said "All we want are the facts, ma'am".

6. Give a clear and quality call to action.
   Mine:
   "If you've liked what I've been saying hit the Subscribe button and turn Notifications On so you don't miss any of my videos."

   Under the DISCUSSION heading leave a comment about what how-to you want to see now!